Jason Whitlock: “Deion Sanders has more in common with Jim Jones than Nick Saban. Jim Jones, of course, is one of America’s most notorious cult leaders. In the 1960s and 1970s, he used a mix of Christian theology, Marxism, racial idolatry and social justice to convince a large group of followers to settle in a South American jungle. He promised his followers to build a paradise without oppression in Guyana. A little over a year after arriving in Guyana on November 18, 1978, Jim Jones convinced his church members to drink cyanide-laced Flavor-Aid. 909 people died. 70% of Jones’ followers were black. 45% of them were black women. Abused Christian theology, Marxism, racial idolatry, and social justice have been combined and repeatedly used to ridicule Black Americans. Too often, Black people find racialized religious doctrine irresistible. Hoping to build an oppression-free football paradise in Boulder, Colorado, Deion Sanders used the same formula as Jim Jones. Coach Prime presented himself as a cup of evangelical motivator, a dollop of racial justice warrior, a gallon of American Idol, and a useful idiot in his own right for Marxists. Throughout the fall, black celebrities and sports fans flocked to one of the whitest places in America to worship at the feet of their football cult leader, and purchase any clothing or ” smut,” as Deion puts it, sold by Coach Prime. After a 3-0 start, Deion was “Coach Deity,” an untouchable hero and a threat to Nick Saban as college football’s greatest coach. Any criticism of Sanders led to allegations of “racism” or racial betrayal. “Coach Deity” had turned Colorado’s year-round football wine into lifeblood. This guy is closer to Jim Jones than Nick Saban. Late Friday night and early Saturday morning on November 18, 2023, 45 years to the day after Jim Jones carried out a mass suicide, the Coach Prime cult suffered its “DeionTown Massacre.” In the battle for last place in the Pac-12, the Washington State Cougars destroyed Coach Prime’s Colorado Buffaloes, 56-14. Despite all the hype and bluster, Deion’s rebuilt Buffaloes will finish in the same place as last year’s team – looking down on every other team in its conference. For those of you who have drunk the Coach Prime Kool-Aid, fortunately, all you will suffer are wounds of pride and ego. What I hope is that this is an enlightening moment about the dangers of falling into the cult of personality and pledging allegiance to anyone based on skin color rather than a set of values. Throughout the football season, I was repeatedly ridiculed and demonized for relentlessly criticizing Deion’s coaching style and methods. I’ve been accused of being “obsessed” with the Hall of Fame football legend. My true obsession is sharing a worldview that leads to better decision-making and rids people of their idolatry. We live in a time ruled by idolatry, the religious worship of idols. Deion and Colorado football provided me with the perfect subject to coherently analyze the pitfalls of idolatry. Coach Prime embodies unrepentant idolatry. For 40 years he has been the spokesperson for the pleasures of idolatry. While claiming the Christian faith, he flamboyantly and unabashedly pursues money, popularity, youth, material possessions, sex, pride and racial justice. His followers defend his lack of repentance by arguing that “He’s always been like that, Deion hasn’t changed!” His defenders claim that Deion has mastered the art of being “relational” with children. Their defenses are an indictment. No man should gloat in his inability to evolve and mature, and no adult man, especially a father and leader, should desire to interact with children. That’s not our role. We should desire to be considered wise. A child should interact with peers and seek wisdom from adults. The search for relativity acts as a beard to avoid the responsibility of manhood. Deion doesn’t want to grow up. He made an idol of youth. The gold chains, the hoodie, the sunglasses and being friends with rappers half his age are all symptoms of his fear of growing old. Getting older is uncomfortable and scary. But there is no point in fighting it. I spent the entire college football season trying to educate fans that Deion’s early success was gold. It was never sustainable. The offensive strategy used by Colorado allowed Deion’s son to improve his quarterback statistics, but it undermined the development of the offensive line and would cost the team games later in the season. Deion’s insistence on burning himself and his “Coach Prime” brand prevented building the kind of locker room chemistry that could deal with inevitable adversity. Deion’s over-the-top, “hey, look at me” persona ensured that his team would always face an emotionally driven opponent. Beyond winning and losing football games, Deion’s portrayal of the Christian faith has always been very problematic. Deion’s incredible lack of humility calls into question the sincerity of his faith. You cannot claim “King of Kings” and still become king. Deion made himself an idol. He sought victory by trying to persuade his players, the media and his fans to worship him. Of all his blasphemous slogans, “I AM HIM” is the worst. More than anyone, I hope Deion Sanders got the most out of my “Daily Dose of Deion” segments and columns. It is never too late to learn, repent and transform. Deion has a lot of wisdom to share if he can assess himself. He can put aside his gold chains, the rap music, his desire to be popular and accessible, and he can build a locker room culture focused on the uplift and education of every player on the team. It’s not impossible to win football games with Deion’s immature, secular approach, but games aren’t worth winning if that approach embitters souls instead of saving them.” (Full segment above)
Watch Jason Whitlock Blaze TV Intrepid explain why he was so critical of Deion Sanders and the Colorado football program this season, as Whitlock’s “Daily Dose of Deion” segments never backed down from their rebuke of Coach Prime’s rookie season in Boulder, although Sanders was at one point l he most heralded and most under-the-radar coach in college football.
After sprinting to a 3-0 start and a top 25 national ranking, Colorado would then lose 7 of its next 8 games and fall to the basement of the Pac-12 rankings.
Check out the segment above as Whitlock compares Sanders to infamous cult leader Jim Joneswho, according to Whitlock, engineered the same type of brainwashing that Sanders carried out to make himself appear to be some kind of false God that his followers would come to deeply regret worshiping.
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